WOW – Crumbs Bake Shops close and all anyone can talk about is…."Is this the end of the cupcake?" In short, NO. It may not even be the end of Crumbs Bake Shops. The cupcake business is just that, a business; and sometimes business strategies don’t work out as predicted and businesses fail. My heart goes out to the investors and staff that find themselves out in the cold right now. I hope Crumbs finds a way to pull it together and re-open. However, there are many thousand cupcake purveyors still thriving in America today, and we welcome the Crumbs fans into our shops. Don’t worry, the cupcake is still alive and well!!!!!
